When Signs Sell The Wrong Things
You've seen them. They are in most every neighborhood. They stand tall and cocky, yet don't do their job. What are they? Signs! Not any old signs... For Sale signs!
The post came about when my husband commented on 2 recent for sale signs in my neighborhood and how overpowering they were. He said you have this huge sign of an agent's face, and one agent in particular holding a house in her hands. When you drive by, that's all you see... the agent, not the house.
Our job in this business is to highlight the beauty of the homes we sell, both inside and out. A tacky and large sign with the sole purpose of selling the agent and company does nothing for the seller. And who do I work for? The seller. Who has put their huge trust in me to sell their home? The seller. I work for the seller. It's not about me or Go Realty. It's about the home for sale and what makes that home special. I'm glad Go Realty uses for sale signs that are sharp and simple. I'm proud to have my name on their signs and their signs in front of my sellers' homes. Instead of faces, we use sign riders that direct potential buyers to a personal Web site for the home.
Thanks, hubby, for pointing that one out. I think I'll point this out to the next sellers I meet when showing them how I will highlight their home.
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